Marvel should license their brand and all of their superheroes to a video-game company or hire a good video game company to create a massively mult-play online role playing game. World of Warcraft is huge these days and to get into that world you have to learn all of this backstory and character types and blah blah blah. With the Marvel Universe, thanks especially to their movie success in the last 10 years, everyone knows the main characters. The X-men characters, Spiderman characters, Hulk characters, the Avengers, the Fantastic Four…you could be one of those people, customize your character, get level upgrades and special body-armor and things like that for going on quests.
Given their brand names I bet they could get a million people on that thing pretty quickly. I know I would consider that and I really wouldn’t consider World of Warcraft.